How to become a professional photographer - Part Two
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Photography Business.
In Part One of this series, I wrote about ways to make money besides by selling photographs. Tough businessThe photography business is tough. Many people dream of being photographers. It surely must be wonderful to make a living traveling the world with our camera and having others pay the bill while we snap a few pictures along the way. You are dead wrong. Photography is a tough business. Time well spentIt may come as a shock to some of you, but pro photographers do not spend most of their time taking photographs. Running a successful photography business requires a lot more than taking pretty pictures. You need to find the right balance that works for you and find out what you want to do with your time. Shooting, Stitching or Selling?How do you use your time more effectively? Taking pictures is only part of the game. Editing them and selecting them is another important and often overlooked part. Depending on your skills and your level of automation, the editing process will take away a large junk of your creative time. How to save editing timeSome things require editing while others require better photos. Fixing photographic mistakes on the computer is an unnecessary waste of time. It takes far less time to recompose and take another shot than it will take you to edit the flaws on a computer screen. Get a straight horizon, watch for distracting elements, change your position and take as many pictures as you can. Digital Memory is cheap but your time is not. Enhancing contrast, sharpening and tweaking colors is all that I do with over 99% of my photographs. Automation and the RestDevelop a good set of automatic actions for Photoshop for everything you can automate! I use automation for everything. I have Photoshop actions for different scenarios (e.g. long exposure, foggy low contrast …) that I can run on 99% of my photographs. Pictures that I cannot run through my automatic filters will not make it to my website except for very few selected ones. Why spend 50% of my time on 1% of my pictures? The return on my invested time just is not worth it. SellingI do not spend any time selling my pictures. That is probably where I differ from many of my esteemed colleagues. If you are serious about selling your work, this is where you will spend 90% of your time. You will attend tradeshows, rub elbows with the high society and do whatever it takes to get into exhibitions. Most of the profits will not be yours, at least not at the beginning. Selling photography is hard work. It is clearly something I had not anticipated and something I was not prepared to do. You can buy photographs in my store, but so far, I have not utilized the full potential of online selling. Internet Heroes killed the Stock Photo MarketAl Gore’s internet revolution changed the game. A new breed of entrepreneurs completely transformed the landscape of information distribution and with it the value of information and the value of the photograph. Somebody is always willing to sell his or her work cheaper than you can sell yours. This game is hard to win, so do not play it. Obviously, an army of vacationers invading any conceivable place on earth can produce plenty of photographs suitable for publication. Their payment is pride. Hurray, I got publishedMagazines take full advantage of this situation and seek out photographs on flickr and other similar outlets, offering nothing but accreditation for published photographs. In a free market, photographers must entertain other possibilities to earn money. Microstock AgenciesSome people make a lot of money selling pictures at $0.20 profit each through microstock agencies such as iStockphoto. Some photographers make their money this way and if you are up for it, you can live quite well selling thousands of photographs each week. However, you will not be able to move thousands of your last vacation photographs. People are looking for specific photographs. Textures, people and business photographs are high runners. I cannot help you if you want to go down this road. This is not for me, at least not yet. Here is a website and a book about the subject. Premium PricingInstead of pushing hundreds of photographs to customers on a daily basis, I like to sell high priced artwork to collectors and connoisseurs of the fine arts. People who know what they want and who are not afraid to ask for it and pay for it. As you can imagine this is a lot harder and requires that you build your reputation through your work. It can take many years to become successful. I sell Limited Edition Signed Photographs and I greatly enjoy it. My clients enjoy the exclusivity and the first class treatment. Each picture is numbered and hand signed. It is unique in the world and once the series runs out, I will not produce any more. These are the photographs that I carefully select and edit by hand. I spend a lot of time to create the absolute best quality I can and I offer a satisfaction guarantee. Find your nicheMainstream stock photography is dead. With hundreds of millions of cameras sold each year, citizen journalism and citizen photography has displaced many of the traditional fields of activity for photographers. Also read part one of this series: How to become a professional photographer - part one Subscribe to my feed to be among the first to read the next articles. I promise to keep it interesting. |









Toll!
Sehr gute aufnahme, diese tiefe ist sehr beeindruckend auch die schärfe ist wunderbar.
Lg,
Rewolve44
Danke Barry! Sind Weitwinkel
Danke Barry! Sind Weitwinkel Objektive nicht wunderbar!
You're not kidding...
I still can't comprehend the idea of being able to make a living on taking photos. I've seen some professional photographers' work but what about all those struggling to succeed in the field who are just entering?
You're not kidding, take 2
Just came across this because someone tweeted about it. Good article. I agree with the last comment - no kidding. I actually think the business model for successful photographers has changed even more than you're article suggests. I think many of those aspiring to be photographers think of the job much like this: take photos, sell photos. Might be magazine or stock or something else. But I think that outside an exception few, that model doesn't really work, at least not until you've already made name for yourself. Most new photographers are only going to get enough cash flow to stay in business by getting assignments (ie, weddings, portraits, product shots) and by diversifying into semi-photographic activities like writing (blogs, magazines, books), workshops, and other money makers. I run DSLRBlog about starting/running a photography business. More related stuff there for any who might be interested. In any case, that's my .02
Erick
Photography...
I can't understand how a living could be made. It's a bit like a painter...you're always competing with computers and other artists...photography is something too old fashioned nowadays.
Hurray, I got published
"Magazines take full advantage of this situation and seek out photographs on flickr and other similar outlets, offering nothing but accreditation for published photographs"
Many flickr users ( especially the good ones) are wising up to this now and will refuse accreditation for payment and in turn insist on payment.
Given that many flickr users are not at the professional level this behaviour should push magazines back to to professionals. If they still don't want to pay then they were never serious about getting a quality photo.
Also in order to avoid the theft of photos by organisations( for this read media and recent discussions on outright theft) who still want, but don't want to pay, many users are downsizing their images to the point that they will not reprint at a suitable level, yet are good enough for display on flickr.
BTW - stumbled onto you website from god knows where, but the information you provide is useful and appreciated.
Regards
Microstock and Flickr etc.
The days of Life photographers is over. Look at the pictures coming out of Af and Iraq
They are taken with cell phones - Nobody cares about IQ. The TV uses stock footage - over and over... There are a few high quality pubs, but they mostly have staff photogs
Only thing was left was weddings, but now people are accepting digital snaps, and anybody with a DSLR suddenly is good enough. Once you get over the idea that photography is a profession in and of itself, you will come to realize that really high paid pros provide not only the picture, but also the whole finished idea. When you bring in something new, that's when you get paid. Sell all the textured backdrops and prop shots you want on microstock - that isn't photography - that's copy machine. Own the stock agency and you can make money
website
Andre, i am reading part of you website everyday, it is really interesting many compliments. I have a question, if you do not reply, does not matter to me. You are not spending time seling around your pictures, but is a such way you are using your website to do it. What I mean, again your website is done very well, but you are using it as a kind of "advertisemnt". People can know you and your job, the pictures are wonderfull. How much time are you spending on it? is it not this a way to sell pictures too?
Time spent
You are right, I am spending a lot of time on this website and my other sites. Most of the time goes into creating and uploading the images and writing articles.
I actually do sell pictures here too, but as you noticed I am not as blatant about it as I could and maybe should. I have set up a at web store where I do sell pictures.
It is hard to quantify the time that goes into this website.
time spent
thanks for your reply. The quite is a lot, i believe. Writing in a such understandable manner is not easy. You should push a bit more about your store. I was not interested on buying picture but i noticed it after 5-6 times, I entered on you web site.
You cannot invent what you are not, but change a while can help you.
Compliments for your great job
Pushing merchandise
You are right, it should at least be obvious where to buy things. Other than that, I take great joy in my work and I am not donig this for money. I will look for a better balance, but eventually I want peope to enjoy themself on my pages.
Photos
I can understand, you do it for the love/passion - which is more important than making money since it's something you enjoy!
Photography
I guess the lesson here is continue to do something you enjoy and hopefully you can make a living out of it. Now let's go and take a photo!
Premium Pricing
I'm an advocate of the premium pricing method. It takes about the same amount of work to find someone who is willing to pay a decent a mount as it does someone who will pay peanuts.
How about all the major
How about all the major photo distribution sites, can anyone make a decent living out of them?
Some people do
Some people do
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